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What is Search Engine Optimization

Search Engine Optimization
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What is Search Engine Optimization

Search Engine Optimization is the process of getting a visitor to your website.Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a Various search engine’s(Google, Yahoo, Bing etc) unpaid results—often referred to as “natural”, “organic” results. In general, the earlier high ranked page, and a lot of oft website seems within the search engine results list, a lot of guests it’ll receive from the search engine’s users.These users are called client of that website.

Why We Need Search Engine Optimization

If you have a website, blog or online store, SEO can help your business grow and meet the business objectives.In today’s competitive market, SEO is more important.Without Knowing SEO you don’t rank your website in Various Search Engine like Google, Yahoo, Bing.With the Help of SEO, you can be ranked your website in top position in various search engine.If your Blog will be highly ranked you can get more visitors on Blog and you can also earn more money.

How You Can Do Search Engine Optimization

Search Engine Optimization Can be basically done in two ways.

  1. On-Page SEO
  2. Off-Page SEO

1.On-Page SEO- In On-page SEO we have to Consider all the elements of your website.In On-page SEO the quality of our content is nice. On-page factors include technical set-up – the quality of your code – matter and visual content of your web site.On-page Search Engine Optimization consists of all the elements of SEO you’ll control. If you own a web site, you’ll control its technical problems and also the quality of your content. We believe on-page Search Engine Optimization issues should all be tackled as they’re in your own hands. If you create a mind-blowing website, it will easily start ranking.On-page Search Engine Optimization is very easy as compared to Off-page SEO.In on-page Search Engine Optimization, you will completely add a meta description, the title of your blog, internal linking and also add your blog Keyword in the alt tag of your featured image.your Text will be Formated (use of h1,h2,bold etc).Your URL will be proper.Use the keyword in your meta tag.Your keyword density is at least 2.5.For On-page Search Engine Optimization, the important point is that you have found that keyword of your blog which has High CPC and Less Competition because that keyword will be easily ranked.

2.Off-Page SEO- Off-Page SEO is the technique of ranking your website in the high position in various search engine by using social media technique.We can basically define the off-page SEO will be happening outside the site.The most important part of Off-Page Search Engine Optimization is based on two parts

  1. Social Media Marketing
  2. Link Building

1. Link Building- Start making backlinks of your site.In this part, you will first find the competitor of your site.For this, you can use various online tools like ahref, Moz etc.After that, you can start making backlinks of your blog in the various site(that you will be found from ahref, MOZ).Link Building is BAsically of two types

1(a).Do-Follow Links-  Make Sure that you can be built a Do-Follow Links because do follow links can highly help you for ranking of your website.Do-Follow link can also pass a juiced link.

An example of Dofollow Link:

<a href=”http://www.google.com/”>Google</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

2(a).No-follow Links-  No Follow link does not help you great for ranking of your website.No Follow link does not pass a link juice to your website i.e only human will be able to follow that links.Always make Do-follow backlinks, not a No-Follow backlink.

2.Social  Media Marketing- Social media marketing is one of the most technology for ranking of your website.In Social Media marketing you can share your blog on various social media like Twitter, Facebook, Google Plus etc.As you know that all social media link is no-follow but don’t worry you can share your link on all social media because all these social media are highly ranked and these social media links have a great impact on the ranking of your website in various search engine.

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